This template helps you build a complete empathy map based on real customer interviews.
Upload your qualitative data and get a structured view of user thoughts, feelings, actions, and pain — supported by direct quotes.
Empathy maps help teams internalize what users are really going through — before they design, build, or ship.
Definition: An empathy map is a simple framework that organizes what users say, think, feel, and do into a single view — creating shared understanding and focused product strategy.
| Benefit | Description | Impact |
|---|---|---|
| Shared Customer View | Create team-wide empathy fast | Stronger product decisions |
| Voice-Backed Mapping | Ground your map in real language | Less bias, more signal |
| Faster Synthesis | Skip manual sorting, tagging, clustering | Save time across research |
| Use-Case Clarity | Get insight into context, goals, and blockers | Build more relevant features |
UX Researchers: Make qualitative insights actionable and visual
Product Managers: Understand motivations and blockers behind feedback
CX Strategists: Align internal teams around real user needs
Design Teams: Improve flows based on customer mindset
“I haven’t seen anything as powerful as this on other platforms. I also appreciate how clearly the source material is referenced — it’s built for clarity.”
— Juliet Howe, Consultant
