This template tracks how often competitors are mentioned across sales or customer interviews.
Upload call recordings, and get a frequency breakdown by competitor, plus context on what users say — and when in the conversation they say it.
Your prospects are dropping clues about who else they’re considering, comparing, or switching from.
This template helps you capture those mentions at scale — and translate them into action.
Definition: Competitor mention tracking is the process of identifying, quantifying, and contextualizing how and when other brands come up in customer-facing conversations.
| Benefit | Description | Impact |
|---|---|---|
| Mention Frequency | Know which competitors show up most often | Prioritize enablement efforts |
| Sentiment Tracking | Understand how your brand compares | Improve objection handling |
| Trend Spotting | Detect new threats early | Keep positioning relevant |
| Sales Intelligence | Equip reps with context-rich intel | Better win rates |
PMMs: Monitor competitor buzz by persona
Sales Leaders: Train reps to anticipate objections
Founders: Identify emerging competitors in real time
Customer Success: Understand switching risk signals
“The dashboard feature is spot on. That works perfectly for what I’m doing — I finally have visibility into how competitors are coming up.”
— Martyn Rothwell, Sports Performance Researcher
