This template analyzes sales calls where competitors are mentioned and extracts winning talk tracks used by top reps.
Upload competitor-heavy conversations and receive quote-based battlecard highlight reels.
Your reps are already winning against the competition — now you can document how.
This template turns those moments into tactical, easy-to-use sales tools.
Definition: Battlecards are one-page guides that help reps address competitor objections — built from successful rep language, not bullet point comparisons.
| Benefit | Description | Impact |
|---|---|---|
| Real-World Accuracy | Build cards from live deals, not product marketing sheets | Improve credibility + confidence |
| Faster Ramp Time | Train reps on what to say and how to say it | Reduce loss to competition |
| Cross-Team Alignment | Keep sales + product + marketing aligned on competitive edge | Strengthen positioning |
| Tactical Enablement | Support every rep in the heat of competitive deals | Increase win rates |
Sales Enablement — Build battlecards grounded in rep wins
AEs — Handle competitor mentions without sounding scripted
PMMs — Validate differentiation and close GTM feedback loop
Founders — Prep teams for competitive head-to-heads
“We used Insight7 to build our first real competitive battlecards — and reps actually used them because the language was real.”
— Juliet Howe, Consultant
