This template extracts insights from customer interviews and turns them into complete persona profiles — including goals, pain points, language, and decision drivers.
Upload your transcripts and get segmented personas, backed by real quotes.
Most personas are built from internal opinions, not customer evidence.
This template helps you ground every profile in what users actually say, want, and do — not what your team assumes.
Definition: A data-driven persona is a user profile created by clustering real behavioral, emotional, and motivational patterns from qualitative interviews — not just roles or job titles.
| Benefit | Description | Impact |
|---|---|---|
| Reality-Based Profiles | Personas grounded in real conversation data | Increase message accuracy |
| Speed + Scale | Build multiple personas in minutes, not weeks | Accelerate GTM + research |
| Strategic Alignment | Share a single source of truth across teams | Reduce persona confusion |
| Customer Language Fit | Capture how different users describe their needs | Improve copy and positioning |
PMMs — Build accurate personas to guide messaging
UX Researchers — Replace assumption-based personas with evidence
Content + Brand — Write with empathy, not fiction
Growth Teams — Personalize acquisition by user mindset
No — the template finds the natural clusters based on language patterns and needs.
Yes. You can upload additional interviews to refine or expand personas over time.
They’re delivered in editable formats, so you can customize after review.
“We stopped guessing and started building personas from what users actually told us. These profiles became our content, onboarding, and product playbooks.”
— Dani Woolf, CEO, Audience 1st
