This template analyzes qualitative feedback to help reposition your product based on real user perception.
Upload interviews or survey data and receive a theme-backed positioning guide with customer-validated language.
If your positioning doesn’t reflect the buyer’s world, it’s just a slogan.
This template grounds your product narrative in what customers want, feel, and say — so your message sticks.
Definition: Product positioning is the strategic framing of what your product does, who it’s for, and why it’s better — optimized when rooted in real-world voice-of-customer insight.
| Benefit | Description | Impact |
|---|---|---|
| Voice-Aligned Framing | Match your product story to what customers believe | Improve GTM resonance |
| Objection Reduction | Address gaps in market fit early | Increase win rates |
| Messaging Accuracy | Replace feature blur with outcome clarity | Sharpen product narratives |
| Strategic Updates | Refactor positioning across touchpoints easily | Launch cleaner, clearer GTM |
PMMs — Rewrite or test positioning before major launches
Founders — Reframe pitch for investor decks or sales conversations
GTM Leaders — Align product, marketing, and sales around true value
Growth Teams — Fine-tune targeting language to reflect user value
Ideally at key GTM moments — launch, retention plateau, ICP shift, etc.
“We repositioned our product using quotes from our own users. That one change aligned our entire GTM and raised win rates.”
— Joseph Snider, Researcher
