This template analyzes mid-funnel calls to identify the exact phrases and tones that increase buyer trust.
Upload your sales conversations and get a quote-backed list of trust-building language, grouped by outcome and persona.
Tone, phrasing, and emotional connection close more deals than features ever will.
This template helps you find the phrases that soften resistance, build safety, and deepen rapport.
Definition: Trust-building phrases are words and sentence structures used by reps that reduce buyer skepticism, ease objections, or reframe risk — detectable in tone, delivery, and emotional resonance.
| Benefit | Description | Impact |
|---|---|---|
| Human-Centered Selling | Show reps what actually makes buyers feel safe | Increase trust + close rates |
| Script Optimization | Improve your pitch without rewriting everything | Sharpen what already works |
| Coaching Fuel | Use real moments to train empathy and presence | Build confidence + EQ |
| Messaging Integrity | Ensure buyer-facing language reflects brand tone | Strengthen perception |
Sales Enablement — Train reps on tone, not just talk tracks
PMMs — Align pitch with brand trust values
Sales Trainers — Benchmark high-trust phrasing across the team
Founders — Improve pitch quality in founder-led selling stages
“We learned which phrases helped our reps land trust and which ones killed deals. Insight7 made it easy to coach soft skills.”
— Katie Branch, VP, Interprofessional Education
