This template identifies what causes customers to leave competing products — based on real churn interviews or win/loss conversations.
Upload interviews and get a full report on switching triggers, pain points, and unmet expectations.
Customers are telling you exactly what broke their relationship with your competitors.
This template helps you hear it, organize it, and use it to your advantage.
Definition: Switching triggers are recurring moments, patterns, or pain points that push users away from one solution
and toward another — often hidden in qualitative feedback.
| Benefit | Description | Impact |
|---|---|---|
| Churn Analysis Clarity | Understand what pushed users away from others | Fuel GTM messaging + campaigns |
| Buyer Psychology Insight | Hear decision criteria in the buyer’s words | Sharpen positioning |
| Win/Loss Strategy | Learn from past switches to prevent future ones | Improve product fit + retention |
| Segment-Level Insights | Spot differences by buyer type or vertical | Personalize sales strategies |
PMMs: Build “why we win” decks with proof
Sales Enablement: Anticipate switching moments in prospects
CX Leads: Prevent churn by learning from past behavior
Product Teams: Understand what to fix (or never do)
“This is a major help. I’m so excited to have found Insight7 — I can finally understand why people leave our competitors in their own words.”
— Antonia Darder, Professor & Researcher
