If your users keep asking the same questions, your help docs aren’t helping.
This template helps you build the articles, videos, and flows that deflect tickets and delight users.
Definition: Self-service content ideas are derived from high-frequency customer questions, blockers, or confusion points — extracted directly from your support conversations.
| Benefit | Description | Impact |
|---|---|---|
| Content Gap Discovery | Know what your docs don’t yet explain well | Reduce ticket volume |
| Scalable Enablement | Turn 1:1 answers into 1:many resources | Empower users proactively |
| Quote-Backed Ideas | Create help content based on real questions | Improve adoption and activation |
| Continuous Insight | Update your help center based on current support trends | Stay ahead of demand |
CX Content Teams: Build what customers need, not what you think
Support Ops: Reduce ticket volume with smarter deflection
Product Teams: Use high-friction points to guide tooltips and UI copy
Docs & Knowledge Base Owners: Prioritize FAQ updates with data
No — the AI groups common questions by product or experience topic for you.
Yes. Many teams feed the outputs directly into chatbot training sets.
The output ranks topics by urgency, frequency, and customer friction — so you start with the biggest wins.
“Insight7 helps us turn tickets into proactive education. It showed us what our help docs were missing — and gave us the customer language to fix it.”
— Juliet Howe, Consultant
