This template helps you compare different customer segments based on qualitative data.
Upload interviews from two or more persona groups and receive a side-by-side analysis of how each group thinks, feels, and buys.
Different personas hear the same message very differently.
This template shows you what language, value drivers, and expectations separate one group from another — so you can stop “averaging” your audience.
Definition: A persona comparison is a head-to-head analysis of distinct user segments, focused on behavior, language, trust signals, and decision logic — based on real conversation data.
| Benefit | Description | Impact |
|---|---|---|
| Message Customization | Tailor copy per persona based on contrast data | Increase engagement + clarity |
| Campaign Clarity | Know which message to use with whom | Improve segmentation performance |
| Sales Personalization | Train reps on how each persona thinks differently | Better objection handling |
| Product Feedback Layering | Compare requests or blockers by type of user | Inform roadmap by persona |
PMMs — Build messaging frameworks by persona
Sales Teams — Adjust tone and pitch by segment
Growth Marketers — Target cohorts with different motivators
Product Teams — Understand how different groups see value
Perfectly fine — the system highlights both overlaps and differentiators, so you know where to adjust.
Yes. You’ll see which group is most aligned with your current product, messaging, or funnel.
A summary matrix, key themes, emotional tone notes, and representative quotes — clearly grouped.
“We were able to separate what our enterprise customers cared about vs. startups — and that changed how we wrote our website and emails.”
— Juliet Howe, Consultant
