This template analyzes recorded sales or campaign calls to identify which messages resonated most — and which didn’t land.
Upload voice-of-customer interactions, and get a report showing emotional responses, confusion triggers, and quote-backed insights.
It’s not just what you said — it’s what they heard.
This template helps you measure message effectiveness in real conversations, so you can sharpen, replace, or double down.
Definition: Message resonance is the degree to which language or positioning connects emotionally or cognitively with your audience — observable through reactions, follow-up questions, and tone.
| Benefit | Description | Impact |
|---|---|---|
| Sharper Messaging | Improve campaign clarity and reduce copy confusion | Boost conversion + trust |
| Campaign Optimization | Know what works before scaling spend | Save time and budget |
| Enablement Insights | Train reps on what actually connects | Improve sales performance |
| Language Testing | Run A/B tests based on real reactions | Faster iteration cycles |
PMMs — Optimize core messages pre-launch
Growth Marketers — Tune landing pages, ads, and emails
Sales Enablement — Train reps using real win/loss language patterns
Founders — Validate early-stage pitch copy with live reactions
Language only — but it’s deeply tuned to verbal and tonal cues.
It’s behavior-based — not hypothetical. You’re seeing real-world responses, not guesses.
“This helped us spot exactly where prospects got confused — and which message finally clicked. We adjusted fast and saw results immediately.”
— Ryan Levander, Research Consultant
