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Analyze Market Trends from Conversations: Spot What's Emerging

Last updated: May 8, 2025

TL;DR: What this template does

This template automatically analyzes customer interviews, support calls, and exploratory research to surface emerging themes, patterns, and shifts in the market.
Upload voice-of-customer data, and get a structured report on trends, audience signals, and shifting expectations.

What are market trends — and why should you care?

Definition: Market trends are patterns in user sentiment and behavior that indicate change or opportunity in a given audience or category

Market trends represent recurring themes, unmet desires, or evolving expectations that signal where demand is going — not just where it is.

Teams that identify these shifts early build stronger positioning, launch more relevant products, and stay ahead of competitors.

How does this template work?

This template follows a structured 3-step process to transform customer insights into actionable opportunities:

Add Data: Upload interviews, exploratory research calls, support logs, or customer conversations
- Works with call transcripts, chat logs, voice memos, or video
- Recommended: 10–15 calls across multiple segments
- Format: text, audio, or video accepted
Run Analysis: Audience Insight Extraction
- AI clusters language by topic, emotion, and signal strength
- Identifies recurring themes in user expectations, concerns, and reactions
- Groups trends by frequency and urgency
Get Output: Market Trends Report
- Visual summary of trending topics across conversations
- Quote-backed insight clusters for each trend
- Timeline indicators for momentum shifts (optional)

What benefits does this template provide?

Benefit	Description	Impact
Early Trend Detection	Spot emerging needs before they hit mainstream	Strategic advantage in roadmap + GTM
Cross-Segment Signals	Find patterns across roles, verticals, or regions	Build scalable messaging + positioning
Faster Synthesis	Compress 15+ calls into a usable trend summary in minutes	Save 70% analysis time
Insight Alignment	Use a single report to align GTM, Product, and Strategy	Reduce internal decision friction

How do different teams use this template?

Product Strategy: Shape roadmap themes around what’s next
Marketing: Create messaging that speaks to new trends
Growth & Innovation: Spot early opportunities and market gaps
Founders & C-Suite: Validate hunches with real-time data

Frequently Asked Questions

What kind of trends can this detect?

Recurring complaints, repeated phrases, new expectations, or themes that emerge from qualitative voice-of-customer data.

How much data do I need?

Minimum 8–10 calls or transcripts for pattern reliability. The more diversity in role/segment, the better.

What outputs will I get?

You’ll get a thematic analysis with insights and quotes, and a downloadable report.

What Teams Are Saying

“The time to insight is impressive — I can take research and conversations my clients already did and turn them into trends I can act on. I’m using Insight7 more every day.”

— Ryan Levander, Research Consultant