This template extracts the key differentiators customers say make your product unique.
Upload feedback from interviews, surveys, or calls, and receive a quote-backed report showing what actually makes you stand out in the market.
You don’t get to decide what makes you different — your buyers do.
This template helps you uncover the language and signals that highlight your distinct value through the lens of real users.
Definition: A differentiator is a trait, feature, or outcome that customers perceive as meaningfully distinct from alternatives — surfaced through actual feedback, not internal opinion.
| Benefit | Description | Impact |
|---|---|---|
| Authentic Differentiation | Discover what truly sets you apart in the market | Improve positioning + copy |
| Battlecard Fuel | Build objection-handling assets with real quotes | Enable sales with confidence |
| Product Clarity | Know what to reinforce or amplify in roadmap decisions | Strengthen GTM strategy |
| GTM Alignment | Align all teams on what customers perceive as your edge | Consistent messaging |
PMMs — Build positioning from what customers actually believe
Sales Enablement — Prepare reps to win competitive deals
Founders — Clarify what makes your product truly defensible
Product Strategy — Double down on your most unique strengths
Absolutely. This is especially helpful in early stages to shape initial market narrative.
UX simplicity, trust, support, speed, pricing, or alignment with a key job-to-be-done — often framed in emotional language.
“Insight7 helped us find our true edge. We always thought it was our integrations — turns out, it was trust. Customers told us loud and clear.”
— Antonia Darder, Professor & Researcher
