This template extracts high-impact quotes and phrases from successful prospect conversations.
Upload winning discovery calls and get a highlight reel of how ideal buyers talk about their goals, needs, and blockers.
The best messaging already exists — in your best calls.
This template surfaces the phrases and frames your top prospects use, so you can build your next pitch, ad, or deck with confidence.
Definition: Ideal customer language is the set of high-impact, recurring expressions used by high-fit prospects during sales conversations — useful for outreach, landing pages, and messaging.
| Benefit | Description | Impact |
|---|---|---|
| Message-Market Fit | Speak the language your best prospects use | Increase connection + response |
| Copy Clarity | Replace guesswork with quote-based writing | Improve conversion across assets |
| Sales Enablement | Train new reps using real, effective buyer language | Improve ramp time and results |
| GTM Consistency | Align marketing + sales copy on customer voice | Strengthen messaging across touchpoints |
Copywriters — Write landing pages and emails that speak to real need
PMMs — Validate positioning and value props using voice-of-customer
SDRs — Improve personalization by persona
Founders — Use customer phrasing in decks and outbound
“We use Insight7 to extract the phrases our top prospects repeat — they’ve become subject lines, headlines, and elevator pitches.”
— Dani Woolf, CEO, Audience 1st
