This template identifies the phrases, language patterns, and positioning statements that resonate most with your audience.
Upload customer interviews, sales calls, or surveys — and get a list of high-impact messages, grouped by theme and quote-backed.
Customers have already told you what matters.
This template surfaces the language that sticks — so you can reflect their needs, not just sell your features.
Definition: High-impact messaging refers to the exact language, phrases, or themes that customers connect with emotionally and cognitively — based on real conversation data.
| Benefit | Description | Impact |
|---|---|---|
| Message-Market Fit | Find the words that match what users care about | Increase conversion + trust |
| Clarity in Communication | Use proven language that resonates | Remove guesswork from copy |
| Persona-Specific Insights | Segment by ICP, role, or use case | Personalize positioning |
| Alignment for Teams | Ground messaging in real feedback | Consistent GTM execution |
PMMs — Refine messaging based on what customers say
Content Writers — Pull quotes that drive landing pages and campaigns
Growth Teams — Improve hook and headline performance
Founders — Validate GTM pitch based on actual user language
Nope. This works best with natural language — interviews, calls, chat logs.
Absolutely. You’ll get the raw quotes and the thematic cluster they belong to.
“We used Insight7 to find the phrases customers repeated across dozens of interviews. Those became our homepage headlines.”
— Toye Fatolu, Product Designer, Terragon Group
