This template turns competitive insights from user interviews into a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) — but focused on your competitors.
Upload comparative interviews and get a clear, quote-supported SWOT report on a rival brand or product.
Most SWOTs are built internally — full of opinions.
This one is built externally — full of insight.
Definition: A competitive SWOT based on voice-of-customer is a structured view of how your competitors are perceived —
directly from the buyers, customers, and partners who know them best.
| Benefit | Description | Impact |
|---|---|---|
| Competitive Clarity | See what the market actually thinks about competitors | Sharper strategy |
| Quote-Supported SWOT | Add credibility and insight to classic strategy tools | Stronger internal buy-in |
| Fast Analysis | Replace manual synthesis with fast, accurate clustering | Save 10+ hours per SWOT |
| Strategic Planning | Use VoC to drive product and market moves | Better GTM alignment |
Strategy Leads: Build competitor playbooks
PMMs: Prep board decks or GTM strategy with confidence
Founders: Validate investor narratives
Sales Ops: Use SWOTs to guide territory or pitch focus
“I used Insight7 to build a quote-backed SWOT on a major competitor. The quotes made the whole thing more believable — and it landed with our exec team fast.”
— Juliet Howe, Consultant
