This template analyzes customer interviews to extract side-by-side messaging comparisons between your brand and competitors.
Upload conversations that mention alternatives, and receive a quote-backed report showing how you’re positioned in their minds.
You don’t just compete on features. You compete on how people talk about you.
This template reveals how customers compare you — so you can adjust messaging, battlecards, and differentiation based on truth, not guesswork.
Definition: Competitive messaging insights are customer-perceived differences in brand tone, positioning, and value — revealed through natural language in sales, onboarding, and post-purchase conversations.
| Benefit | Description | Impact |
|---|---|---|
| Battlecard Optimization | Use real buyer language to refine objection handling | Sharper sales enablement |
| Positioning Calibration | Understand where you stand — and why | Improve GTM alignment |
| Brand Messaging Clarity | Refocus messaging based on market contrast | Better awareness and trust |
| Competitive Advantage | Spot white space or weaknesses in your rivals’ perception | Outposition the competition |
PMMs — Sharpen differentiation with voice-of-market language
Sales Enablement — Train reps on what competitors are actually being praised/criticized for
Founders — Prepare competitive decks with real quote ammo
Demand Gen — Craft campaigns that strike directly at competitor weaknesses
Yes — any alternative that shows up in conversation will be picked up and analyzed.
“This gave us real ammo for our GTM team. It’s not just hearsay — it’s how customers actually talk about us and our competitors.”
— Juliet Howe, Consultant
