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Generate Blog Topics from Interviews: Turn Conversations Into a 3-Month Blog Content Pipeline — In Minutes

TL;DR: What this template does

This template turns customer interviews, support calls, and sales conversations into blog topic ideas.
Upload your conversations, and get a quote-backed, SEO-ready topic list grouped by persona, stage, and pain point.

Why your best content already exists --- in your customer's voice

You don’t need more ideas. You need to mine the gold in what your audience already said.

This template helps you do exactly that — turning interviews into blog-worthy content, instantly.

Definition: VOC-driven blog topics are article ideas derived directly from patterns in customer questions, goals, and language — aligned to SEO, product, and content strategy.

How does this template work?

Step 1: Upload Interviews or Support Calls
  • Use discovery calls, onboarding conversations, or NPS follow-ups
  • Accepts audio, video, or transcripts
  • Ideal with 6–12 calls across roles or customer types
Step 2: Extract Themes — Content & Communications
  • AI identifies content-worthy themes: objections, pain points, wins
  • Tags phrases that align to informational or how-to topics
  • Maps content to buyer stage (awareness, decision, retention)
Step 3: Output — Blog Topic List
  • 20–50 blog post titles with keyword hooks
  • Grouped by persona, theme, and funnel stage
  • Downloadable for your editorial calendar or CMS

What benefits does this template provide?

BenefitDescriptionImpact
Endless Content IdeasUnlock months of content from one research batchSave time + planning effort
SEO + Resonance ReadyUse titles that reflect how users actually talkRank faster, convert better
Repurpose InterviewsMaximize your research investmentIncrease ROI from VOC data
Team AlignmentKeep product + content teams on the same pageBuild strategic content velocity

How do different teams use this template?

Content Marketers — Plan educational, search-friendly content fast
SEO Teams — Extract long-tail ideas grounded in real pain
PMMs — Support launches with content from real feedback
Founders — Turn support calls into brand-building thought leadership

Frequently Asked Questions

Do I need to upload transcripts or can I use audio?
Both are supported — transcripts get you faster results.
Where do the blog ideas come from?
From real customer language. Insight7 extracts pain points, success stories, repeated questions, and “aha” moments — then turns them into blog-worthy content ideas.
Can I use this quarterly for planning?

Absolutely. It’s perfect for quarterly content strategy resets.

What Teams Are Saying

“This replaced our brainstorming process. We feed in interviews and walk out with a content plan our audience already wants.”


— Claudia Skyehart, Client Director, Zoom Marketing

Want blog topics your customers are already searching for?