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Generate Blog Topics from Interviews: Turn Conversations Into a 3-Month Blog Content Pipeline โ€” In Minutes

TL;DR: What this template does

This template turns customer interviews, support calls, and sales conversations into blog topic ideas.
Upload your conversations, and get a quote-backed, SEO-ready topic list grouped by persona, stage, and pain point.

Why your best content already exists --- in your customer's voice

You don’t need more ideas. You need to mine the gold in what your audience already said.

This template helps you do exactly that — turning interviews into blog-worthy content, instantly.

Definition: VOC-driven blog topics are article ideas derived directly from patterns in customer questions, goals, and language — aligned to SEO, product, and content strategy.

How does this template work?

Step 1: Upload Interviews or Support Calls
  • Use discovery calls, onboarding conversations, or NPS follow-ups
  • Accepts audio, video, or transcripts
  • Ideal with 6–12 calls across roles or customer types
Step 2: Extract Themes — Content & Communications
  • AI identifies content-worthy themes: objections, pain points, wins
  • Tags phrases that align to informational or how-to topics
  • Maps content to buyer stage (awareness, decision, retention)
Step 3: Output — Blog Topic List
  • 20–50 blog post titles with keyword hooks
  • Grouped by persona, theme, and funnel stage
  • Downloadable for your editorial calendar or CMS

What benefits does this template provide?

BenefitDescriptionImpact
Endless Content IdeasUnlock months of content from one research batchSave time + planning effort
SEO + Resonance ReadyUse titles that reflect how users actually talkRank faster, convert better
Repurpose InterviewsMaximize your research investmentIncrease ROI from VOC data
Team AlignmentKeep product + content teams on the same pageBuild strategic content velocity

How do different teams use this template?

Content Marketers — Plan educational, search-friendly content fast
SEO Teams — Extract long-tail ideas grounded in real pain
PMMs — Support launches with content from real feedback
Founders — Turn support calls into brand-building thought leadership

Frequently Asked Questions

Do I need to upload transcripts or can I use audio?
Both are supported — transcripts get you faster results.
Where do the blog ideas come from?
From real customer language. Insight7 extracts pain points, success stories, repeated questions, and โ€œahaโ€ moments โ€” then turns them into blog-worthy content ideas.
Can I use this quarterly for planning?

Absolutely. It’s perfect for quarterly content strategy resets.

What Teams Are Saying

“This replaced our brainstorming process. We feed in interviews and walk out with a content plan our audience already wants.”


— Claudia Skyehart, Client Director, Zoom Marketing

Want blog topics your customers are already searching for?

Webinar on Sep 5: How to Turn Every Customer Call Into CX Insights That Drive Revenue
Learn how to transform everyday customer calls into actionable CX insights that boost retention and drive revenue growth without adding extra work for your team.