Ethnographic Research Examples in Marketing: Success Stories
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Bella Williams
- 10 min read
The Power of Ethnographic Marketing Wins
Understanding Ethnography in Marketing
Real-World Applications: Ethnographic Marketing Wins in Action
Case Studies of Ethnographic Marketing Wins
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Transformative Campaigns: Success Stories from Major Brands
- Procter & Gamble’s Febreze Turnaround:
P&G’s researchers observed that people had become “noseblind” to household odors. This insight led to a repositioning of Febreze as a post-cleaning ritual, resulting in skyrocketing sales. - Nike’s “Find Your Greatness” Campaign:
Through ethnographic studies, Nike discovered that everyday athletes felt disconnected from professional sports stars. This led to their inclusive “Find Your Greatness” campaign, celebrating ordinary people’s athletic achievements. - IKEA’s Cultural Adaptation:
IKEA’s ethnographers studied how people lived in different countries, leading to localized product designs. In China, they noticed many people entertaining in bedrooms, prompting the creation of foldable bedroom chairs.
These success stories demonstrate the power of ethnographic research in creating resonant marketing campaigns that truly connect with consumers’ lives and needs.
Insights into Consumer Behavior: How Ethnography Drives Innovation
Extract insights from interviews, calls, surveys and reviews for insights in minutes
Conclusion: The Future of Ethnographic Marketing Wins
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