Skip to main content

Analyze & Evaluate Calls. At Scale.

Customer Insights and CX Strategy To Boost Profitability With Camilla Ferreira

When the pandemic hit, Uber Eats faced a crucial challenge: maintaining profitability. By leveraging customer insights and CX strategy, Camilla Ferreira was able to design initiatives that improved user experience, boosted restaurant visibility, and enhanced courier loyalty, ultimately driving better business results.

With a finance background and experience at companies like Groupon and Uber, Camilla didn’t just focus on customer service. She zoomed out. Her approach to customer experience (CX) was strategic, data informed, and deeply business aligned.

In a recent episode of The Insights Frontier, she shared how CX became a lever for real business results, boosting Uber Eats’ margins by two percentage points at a critical time.

Customer Insights and CX Strategy Focus: Profitability, Not Growth

When Camilla joined the Uber Eats team during the pandemic, she quickly realized that chasing growth would be a distraction.

“If I had focused on growth, I wouldn’t have been so successful. I had to understand the real challenge and work backwards from there.”

The real issue? Profitability. Costs were climbing, and the business needed to become more efficient, without sacrificing user experience. That framing changed everything.

Connecting the Dots With Customer Insights and CX Strategy

Camilla’s approach wasn’t about collecting data for the sake of it. It was about identifying patterns with strategic value.

1. Women Led Restaurants Were Quietly Winning

While scanning customer satisfaction and repeat order metrics, Camilla noticed something interesting: women led restaurants were consistently outperforming others.

Instead of letting that insight sit idle, her team responded. They launched targeted promotions to boost the visibility of these restaurants, rewarding what was already working and amplifying positive outcomes for both customers and the platform.

2. Dessert Orders Unlocked Off Peak Demand

Another unexpected finding? Women were more likely to order desserts outside of typical mealtimes, especially between lunch and dinner.

This insight opened up a new revenue opportunity. By launching dessert focused campaigns during these off peak hours, Uber Eats was able to drive more orders without adding pressure to peak time operations.

3. Courier Loyalty Was the Bottleneck

Fast delivery is great, until couriers jump to the next best paying app. That volatility was hurting performance.

Camilla’s team aligned courier incentives with campaign timings, helping to improve delivery reliability without inflating costs. With smarter scheduling and better engagement, they turned a logistics problem into a CX advantage.

A Flywheel Strategy That Worked on Three Fronts

Camilla’s approach wasn’t about collecting data for the sake of it. By leveraging customer insights and CX strategy, she identified patterns with strategic value that could directly impact profitability.

  • Customers enjoyed faster, more relevant service
  • Women led restaurants received more visibility and orders
  • Couriers got more predictable work
  • The business improved profitability by 2 percentage points

This wasn’t a soft win for customer service. It was a calculated business strategy driven by insight, timing, and empathy.

🎧 Listen to the full episode: The Business Secret CX Leaders Are Hiding From You

Camilla’s story is a reminder that great CX doesn’t come from dashboards alone. It comes from knowing what matters to the business and working backwards, with data as a guide.

Her work shows what’s possible when CX leaders think beyond satisfaction scores and start influencing business decisions directly.

It’s the kind of strategic thinking we explore often on The Insights Frontier, where the real stories behind customer experience come to life.

About Camilla Ferreira


Camilla Ferreira is a globally recognized voice in customer experience. With a proven track record at companies like Uber and Groupon, she’s passionate about transforming CX into real business results. A global speaker and author, Camilla helps brands lead customer experience with the same rigor and impact as any core business function.

Follow Insight7 on LinkedIn , Youtube and TikTok for more insights on data driven growth.

On this page

Turn Qualitative Data into Insights in Minutes, Not Days.

Evaluate calls for QA & Compliance

You May Also Like

  • All Posts
  • Affinity Maps
  • AI
  • AI Marketing Tools
  • AI Tools
  • AI-Driven Call Evaluation
  • AI-Driven Call Reviews
  • Analysis AI tools
  • B2B Content
  • Buyer Persona
  • Commerce Technology Insights
  • Customer
  • Customer Analysis
  • Customer Discovery
  • Customer empathy
  • Customer Feedback
  • Customer Insights
  • customer interviews
  • Customer profiling
  • Customer segmentation
  • Cyber Security Insights
  • Data Analysis
  • Design
  • Featured Posts
  • Google Cloud Partner
  • Hook Model
  • Insights Academy
  • Interview transcripts
  • Market
  • Market Analysis
  • Marketing Messaging
  • Marketing Research
  • Marketing Technology Insights
  • Opportunity Solution Tree
  • Product
  • Product development
  • Product Discovery
  • Product Discovery Tools
  • Product Manager
  • Product Marketing
  • Product Research
  • Product sense
  • Product Strategy
  • Product Vision
  • Qualitative analysis
  • Qualitative Research
  • Reearch
  • Research
  • Research Matrix
  • Research Repository
  • SaaS
  • SOC 2
  • Startup
  • Thematic Analysis
  • Top Insights
  • Transcription
  • User Journey
  • User Persona
  • User Research
  • user testing
  • Workplace Culture
    •   Back
    • Healthcare
    • Financial Services
    • Insurance
    • Retail
    • Manufacturing
    • Home Services
    • Automotive Services
    • Real Estate
    • Education & Training
    • Marketing
    •   Back
    • How-To Guide
    • Industry
    • Template
    • Healthcare
    • Financial Services
    • Insurance
    • Retail
    • Manufacturing
    • Home Services
    • Automotive Services
    • Real Estate
    • Education & Training
    • Marketing
    • Rubric
    • Score Card
    •   Back
    • Rubric
    • Score Card

Accelerate your time to Insights

Chcete se dozvědět tajemství úspěšného pěstování zeleniny na zahradě? Nebo potřebujete tipy na rychlé a chutné recepty? Navštivte náš web plný užitečných rad a lifestylových triků pro každodenní život. Zde najdete inspiraci pro zdravé jídlo, praktické nápady pro domácnost a mnoho dalších užitečných informací. Připojte se k naší komunitě a objevte nové možnosti pro zlepšení kvality života! Avokádo: Dejte zázraky Jak správně vychovat svého Odstranění sazí v troubě: Přidejte toto koření Jak komunikovat s těmi, kteří jsou vám nepříjemní: 5 Jak pěstovat sladké jahody a vytvořit kouzlo bobulí: Odhalte Krupaně v kolenou: lékař odhaluje 5 Vyzkoušejte tyto užitečné triky pro každodenní život a objevte nové recepty pro vaření. Naše články o zahradničení vám pomohou vytvořit dokonalou zahradu. Získejte užitečné rady a tipy, které vám usnadní každodenní život.