Why surface level feedback is stalling your sales team (and what to do instead)
You know the drill.
Your rep gets off a sales call. They’re upbeat. Confident.
You ask how it went.
“Pretty good!”
“They were super engaged.”
“I think we’re close!”
You nod and respond: Great job.
Except… it wasn’t.
When You Actually Listen to the Call…
Things look a little different.
The client brought up pricing – twice – and the rep dodged it.
There was no clear agreement on next steps.
And somewhere in the middle, they talked over the client three times.
All of this happened in a single 30 minute call.
The worst part?
The rep had no idea.
And because you didn’t either, you told them “great job.”
The Problem :Not Coaching Based On Evidence
This is the gap most revenue teams are missing:
We assume a call went well because the rep felt good.
We reinforce behaviors based on tone, confidence, or anecdotal wins.
We miss what was actually said and what wasn’t.
That’s how underperformance hides in plain sight. It’s not always loud. It’s quiet, consistent red flags that slip through unnoticed.
What You’re Not Catching Is Costing You
Let’s break it down. When these red flags go unspotted:
Objections aren’t handled: deals stall
Features are misrepresented: trust erodes
Next steps aren’t locked in: follow-up dies
Feedback loops are weak: reps plateau
Multiply that across a team of 10 reps, 5 calls a day, and you’re looking at thousands in missed revenue every week.
It’s not a rep problem. It’s a coaching visibility problem.
The Fix: Coaching With Receipts
This is where Insight7 changes the game. Instead of asking “how did the call feel?” You look at how the call actually went, with:
Call scorecards that highlight key moments
Red flag detection across talk time and objection handling.
Transcripts and audio snippets that point to real coachable moments
A clear trail of improvement across reps and calls
Suddenly, you’re not guessing. You’re coaching with receipts.
“You missed the pricing objection at 12:43. Let’s talk about how to tackle that.”
“You did great here – the way you reframed their concern at 18:12 was really good”
This is targeted feedback. And it works.
What Happens When You Coach With Evidence?
You build a system where:
Reps improve faster
Managers coach better
Leaders trust the data
Revenue teams actually scale
You’re no longer guessing why some reps win and others don’t. You’re building a coaching culture that compounds.
Ready to Level Up?
It’s time to stop relying on “great job.” Start using Insight7 to catch the red flags before they cost you the deal.
Let’s build smarter, stronger, revenue teams – one receipt backed coaching session at a time.
