Reflexive Ethnography: Acknowledging Researcher Influence 
Researcher self-awareness forms the cornerstone of reflexive ethnography, a critical approach in qualitative research. This…
Bella WilliamsJuly 22, 2024
Product discovery helps product teams and companies understand user problems and validate solutions to them before building them. Product discovery plays a critical role in helping product teams decide what features to prioritise or build, and minimising wasted R&D budgets.