Market-Oriented Ethnography: Aligning Research with Business Goals 
Strategic consumer insights have become the cornerstone of successful market research in today's dynamic business…
Bella WilliamsJuly 22, 2024
Product discovery helps product teams and companies understand user problems and validate solutions to them before building them. Product discovery plays a critical role in helping product teams decide what features to prioritise or build, and minimising wasted R&D budgets.