Ethnography Purpose: Uncovering Cultural Insights 
Cultural Discovery Insights through ethnography offer a window into the rich tapestry of human experiences…
Bella WilliamsJuly 22, 2024
Product discovery helps product teams and companies understand user problems and validate solutions to them before building them. Product discovery plays a critical role in helping product teams decide what features to prioritise or build, and minimising wasted R&D budgets.