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when to use PLG vs SLG

Product Product development

PLG vs. Sales-Led Growth: Which Strategy Is Right for Your Business?

In the ever-evolving landscape of business growth strategies, it's essential to choose the right approach…

<img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Charles AdomJuly 21, 2024

Product-Led Growth marketing

Product Product development

What Is PLG (Product-Led Growth) and Why Is it a Good Strategy for Saas business?

PLG or Product-Led growth is One strategy that has been gaining significant prominence in recent…

<img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Charles AdomNovember 6, 2023

Paper showing psychographic segmentation in pie chart

Customer profiling Customer segmentation

What is Psychographic Segmentation? How to Use It in Marketing

One thing Psychographic segmentation takes into consideration is the constant change in the consumer culture.…

<img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Charles AdomNovember 2, 2023

image of lady conducting User testing

Product development User Research

What is User testing? How to Use User Testing to Improve Your Product Development

In the ever-evolving landscape of digital products and services, user testing has emerged as a…

<img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Charles AdomNovember 1, 2023

segementation targeting and positioning pie chart

Customer segmentation

What is Segmentation, Types and Why is it Important for Businesses

In today's fast-paced business world, connecting with your target audience is crucial for success. Market…

<img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Charles AdomNovember 1, 2023

Unstructured data examples

Product Product development

Product Management for Startups: 7 Must-have Tools for Product Managers

Product management is a critical function in any startup. It's the driving force behind…

<img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' data-src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' decoding='async' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Charles Adom' src='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/45c94ed7ebf7466db04a64a8dde29bde?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>

Charles AdomJuly 21, 2024

drawing of a bulb on a pink paper

Customer

What Is Insight? How To Use Customer Insights to Your Advantage as a Start-Up Business

Starting and managing a start-up business is no easy task. The key to success often…

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Charles AdomOctober 30, 2023

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