This template analyzes renewal-related calls to assess client tone, satisfaction, and emotional language before renewal conversations.
Upload check-ins or prep calls and get a sentiment-based risk report.
Clients express hesitation or satisfaction long before renewal meetings.
This template gives you a quote-backed view of whether they’re leaning “in” or quietly preparing to churn.
Definition: Renewal sentiment is the emotional tone and buying language used by customers when discussing renewal, value, or ongoing fit — surfaced through mid-funnel success conversations.
| Benefit | Description | Impact |
|---|---|---|
| Risk Forecasting | Know who’s at risk months before churn shows up | Improve renewal saves |
| CS Action Planning | Tailor intervention based on specific feedback | Increase renewal rates |
| Strategic Account Review | Ground renewals in VOC, not CRM checkbox | Build trust with stakeholders |
| Sentiment Over Time | Detect whether sentiment is improving or degrading | Track retention progress |
CS Managers — Prioritize high-risk renewals early
AMs — Prep renewal narratives with real insight
RevOps — Align forecasting with sentiment, not just contract data
Founders/CXOs — Track customer health pre-renewal
“Before Insight7, we’d walk into renewals blind. Now we know how our customer feels — and how to act early.”
— Toye Fatolu, Product Designer, Terragon Group
