This template evaluates late-stage sales calls to flag deals at risk of stalling or falling through. Upload pipeline conversations, and get a prioritized list of deals with risk signals and suggested follow-up actions.
Why last-stage deals deserve more than hope
Deals go silent not because of process — but language, tone, and doubt.
This template helps you detect risk before it becomes a lost opportunity.
Definition: Deal risk scoring is the evaluation of buyer sentiment, urgency, and engagement signals in conversations to forecast likelihood of close — beyond CRM stage data.
How does this template work?
Step 1: Upload Late-Stage Pipeline Calls
Use calls 1–2 weeks from projected close date
Accepts audio, video, or transcript
Best with 10–20 deals nearing decision
Step 2: Evaluate — Risk Identification Model
AI analyzes sentiment, objection repetition, stakeholder confusion
Scores based on language hesitation, timing red flags, avoidance
Tags rep-driven risk: overpitching, misaligned pricing, lack of control
Step 3: Output — Deal Risk Report
Accounts scored high/medium/low risk
Risk reasons + quote examples
Downloadable for pipeline reviews, 1:1s, or forecasting syncs
What benefits does this template provide?
Benefit
Description
Impact
Forecast Accuracy
Know which deals are slipping before it’s too late
Improve predictability
Coaching Readiness
Coach reps on risky behavior in real time
Recover stalled deals faster
Strategic Follow-Up
Plan next steps with confidence
Improve cycle control
Exec Visibility
Add qualitative depth to CRM forecasting
Build trust in GTM pipeline
How do different teams use this template?
Sales Managers — Spot and coach high-risk late-stage deals RevOps — Strengthen forecast reliability AEs — Self-assess deal health with evidence Founders/CROs — Flag issues that don’t show up in the CRM
Frequently Asked Questions
Is this better than CRM stage + score data?
Yes — it evaluates emotional and conversational risk, not just activity.
Can I get specific rep behaviors flagged?
Yes — especially patterns like “no urgency,” “overpromising,” or “lack of stakeholder control.”
Can I integrate this into pipeline reviews?
Absolutely. This works best as part of your weekly/bi-weekly forecasting rhythm.
What Teams Are Saying
“We used to be surprised by slippage. Now Insight7 tells us which deals are shaky — with quotes to prove it. Game-changer.”