This template analyzes qualification calls to score leads based on how well they match your ICP and how clearly they express buying intent.
Upload your sales conversations and receive a quote-backed lead scoring dashboard.
Not all “qualified” leads act like buyers.
This template helps you prioritize based on fit + urgency + voice, so you can stop chasing false positives.
Definition: Lead scoring via VOC is the process of using conversational signals — like pain, urgency, and fit — to score prospects more accurately than form-based scoring.
| Benefit | Description | Impact |
|---|---|---|
| Accurate Prioritization | Focus on leads most likely to close | Improve pipeline velocity |
| Real-Time Intent Signal | Measure urgency based on how they speak | Enhance forecast accuracy |
| Enablement Clarity | Give reps actionable next steps by lead tier | Better follow-up strategy |
| CRM Sync-Ready | Push qualified vs unqualified signals into your system | Reduce manual data entry |
RevOps — Automate voice-based lead scoring inside pipeline
Sales Managers — Review lead quality fast for triage or coaching
AEs/BDRs — Know where to focus energy and time
Founders — Improve early-stage ICP clarity based on real data
“Insight7 helped us fix our lead quality problem. Our team used to chase ‘hot’ leads that never closed — now we have scoring that reflects real intent.”
— Joseph Snider, Researcher
