This template analyzes early sales conversations to extract and rank the top pain points mentioned by prospects.
Upload intro or discovery calls and receive a quote-backed list of pains — sorted by urgency, sentiment, and frequency.
If you miss the problem, the deal stalls.
This template helps you understand the language prospects use to describe their pain — so you can tailor messaging and increase connect-to-convert rates.
Definition: Prospect pain points are early-expressed frustrations, blockers, or inefficiencies mentioned in top-of-funnel conversations — used to guide outreach and pitch refinement.
| Benefit | Description | Impact |
|---|---|---|
| Better Discovery Prep | Know what to look for before the call | Increase qualification speed |
| High-Intent Messaging | Build hooks around real pains | Improve outbound conversions |
| Objection Handling Ammo | Address common friction with confidence | Shorten deal cycles |
| Product Feedback Loop | Share pain trends with product teams | Align roadmap with GTM reality |
AEs + SDRs — Pre-load discovery with likely pain points
Sales Enablement — Train reps using real buyer language
PMMs — Build messaging based on first-touch voice
Founders — Clarify ICP friction for pitch decks and roadmaps
“We used this to find the top 5 pain points for our new segment. It gave our SDRs clarity — and conversions jumped in 2 weeks.”
— Katie Branch, VP, Interprofessional Education
