This template extracts Jobs-to-be-Done (JTBD) from customer interviews and surveys.
Upload VOC data, and get a structured summary of what customers are actually trying to accomplish — plus quote-backed insights to drive product, UX, and messaging.
Customers don’t buy features — they hire products to solve problems.
This template helps you map those “jobs” directly from their language, without the jargon or guesswork.
Definition: A job-to-be-done (JTBD) is a task or outcome customers are trying to complete — surfaced through patterns in goals, frustrations, and workaround language in interviews.
| Benefit | Description | Impact |
|---|---|---|
| Product Clarity | Design features that solve actual jobs | Improve product-market fit |
| Better Messaging | Frame value around goals, not just features | Increase resonance and clarity |
| Prioritization Insight | Focus on high-urgency jobs customers pay to solve | Accelerate growth strategy |
| Research Efficiency | Skip manual JTBD synthesis from hours of interviews | Save research and planning time |
Product Strategy — Build roadmaps aligned to actual customer jobs
UX Researchers — Tie behavior to intent and design around it
PMMs — Craft messaging based on what users are trying to get done
Founders — Align value prop to real-life workflows and frustrations
“Insight7 turned messy interviews into a clear JTBD dashboard. We redesigned two core workflows around what users actually hired us to do.”
— Juliane von Kameke, Research Leader
