This template builds a SWOT (Strengths, Weaknesses, Opportunities, Threats) report based on customer interviews.
Upload VOC data and get a structured, quote-backed SWOT that reflects market perception — not internal opinions.
Too many SWOTs are internal guesswork.
This template helps you ground your strategy in how your market actually experiences your brand — not just how you want to be seen.
Definition: A conversation-powered SWOT is a competitive and brand analysis built entirely from customer feedback — revealing real strengths, gaps, opportunities, and risks.
| Benefit | Description | Impact |
|---|---|---|
| Real-World Accuracy | SWOT grounded in voice-of-customer, not opinions | Increase strategic confidence |
| Quote-Backed Credibility | Every quadrant supported by real language and evidence | Improve internal buy-in |
| Team-Wide Alignment | Shared view of your competitive landscape | Align execs, product, marketing |
| Strategic Readiness | Prep for planning, fundraising, or GTM pivots | Sharpen focus on what matters |
Product Strategy — Prioritize roadmap using evidence-based risks and opportunities
Founders — Support investor decks with real market language
CX + Marketing — Align internal messaging with market strengths
Ops + Enablement — Identify process or brand weaknesses to address fast
No — this is flexible for SaaS, services, DTC, and even internal stakeholder VOC use.
In OKR planning, exec syncs, GTM kickoff, board presentations, or messaging reviews.
“This replaced our internal SWOT process completely. Now we build our strategy from the ground up — with the customer’s voice.”
— Tobi Oluwole, Co-founder, 3skillz
