This template helps you segment your audience based on shared needs, goals, and pain points — derived directly from qualitative feedback.
Upload surveys or interviews and get a set of audience clusters based on real user language.
Not all “product managers” want the same thing.
This template helps you group people by their underlying motivation — so you can market to needs, not roles.
Definition: Need-based segmentation is the process of clustering users into meaningful groups based on shared outcomes they’re trying to achieve, not just demographic labels.
| Benefit | Description | Impact |
|---|---|---|
| Smarter Targeting | Market based on user intent, not just job function | Improve campaign performance |
| Product Fit Clarity | Understand which segments need what features | Prioritize development wisely |
| Persona Evolution | Expand static personas into behavior-based ones | Refine GTM and onboarding |
| Messaging Precision | Tailor value props to need states | Improve message-market fit |
Growth Teams — Build audiences around intent and activation potential
Product Teams — Identify segments based on outcomes, not org chart
Brand & Content — Match pain points to language that resonates
Customer Success — Personalize onboarding and success playbooks
Yes. Many teams treat this as a live segmentation tracker that evolves with user needs.
Usually 3–5 strong need-based groupings depending on input size and diversity.
“We restructured our landing pages around needs, not verticals — and conversion jumped. Insight7 showed us what actually drives segmentation.”
— Claudia Skyehart, Client Director, Zoom Marketing
