This template identifies what customers say sets you apart from the competition.
Upload comparative interviews or win calls, and receive a theme-based, quote-backed differentiator report you can use in battlecards, messaging, and pitch decks.
Most teams guess what makes them different. This template helps you know.
Definition: Competitive differentiators are strengths your users and buyers perceive as unique when comparing you to others. If your prospects say it often — it matters.
| Benefit | Description | Impact |
|---|---|---|
| Messaging Precision | Use customer-backed differentiators in copy | Stronger GTM + higher resonance |
| Battlecard Support | Give reps “why us” language from actual buyers | Improve win rates |
| Quote-Driven Clarity | No more guesswork about what matters | Focus on value, not fluff |
| Strategic Alignment | Get product, sales, and marketing on the same page | Reduce pitch confusion |
Sales: Reference real quotes during objections
PMMs: Shape positioning that reflects customer reality
Product: Reinforce differentiators that move revenue
Founders: Lead with actual strengths in fundraising or market mapping
“Insight7 extracts differentiators straight from customer feedback. The quotes make it easier to justify decisions and align with our GTM teams.”
— Juliet Howe, Consultant
