This template helps you analyze how customers talk about your competitors — in their own words.
Upload sales calls or interviews with competitor mentions, and get a categorized list of direct quotes, organized by product, value props, and emotional sentiment.
Your prospects are talking about your competitors — in sales calls, demos, support tickets, and interviews.
This template helps you capture what they say, how they say it, and what it means — so you can respond with sharper positioning and messaging.
Definition: Competitor perception refers to how your audience describes, compares, and evaluates alternative solutions in real conversations — not just what they check on G2.
| Benefit | Description | Impact |
|---|---|---|
| Faster Battlecard Updates | Real quotes reveal new positioning gaps or threats | Stay agile in competitive messaging |
| Quote-Based Differentiation | Hear directly what customers value (or don’t) | Shape GTM with confidence |
| Sales Enablement | Give reps the language customers are already using | Improve objection handling |
| Market Intelligence | Track shifting competitor perception over time | Stay ahead of positioning shifts |
PMMs: Refresh competitor battlecards monthly
Sales Enablement: Train reps on real-world objections
Product Strategy: Spot feature gaps or market moves
Founders: Hear why prospects are switching (or not)
“We tested Insight7 with 30+ interviews — it was incredibly accurate. I finally had structured data about how our competitors are perceived. Game changer.”
— Juliane von Kameke, Research Leader
