This template helps you extract and prioritize real feature requests based on voice-of-customer interviews.
Upload user conversations and receive a theme-based, quote-supported list of the features customers are asking for — plus insight into why they matter.
Feature demand validation ensures you’re building what users care about — not just what gets the most internal votes.
It helps you prioritize improvements that solve real problems, based on actual needs expressed by customers in their own words.
Definition: Feature demand validation is the process of surfacing, clustering, and prioritizing product requests based on customer goals, pain points, and desired outcomes.
| Benefit | Description | Impact |
|---|---|---|
| Smarter Prioritization | Know which features actually matter to users | Build what users need, not just want |
| Evidence-Backed Planning | Use quotes to justify decisions internally | Better alignment across teams |
| Faster Validation | Cut time spent sorting through feedback manually | Save 10–15 hours per cycle |
| Strategy, Not Guesswork | Rank improvements based on actual user motivation | Sharper product-market alignment |
PMs prioritize based on what moves user outcomes
Designers shape experiences around top feature expectations
PMMs use language from requests to inform messaging
Growth teams identify retention-driving features fast
“Insight7 helped us cut manual feedback review time in half. It now feeds directly into how we shape the roadmap.”
— Toye Fatolu, Product Designer, Terragon Group
