This template helps you extract the most powerful, emotional, and story-worthy quotes from UX research interviews.
Upload feedback interviews or usability sessions — and get a clean list of quotes categorized by theme, emotion, or UX stage.
UX research isn’t just about numbers — it’s about moments.
When a user says, “I thought this button was broken,” that lands harder than any metric.
Definition: UX quotes are verbatim statements from real users that illustrate pain, confusion, or delight — and help teams understand what’s working and what’s not.
| Benefit | Description | Impact |
|---|---|---|
| Faster Highlighting | Skip the manual skimming of transcripts | Save hours per synthesis |
| Impactful Storytelling | Use real quotes to drive home user problems | Better exec & design buy-in |
| Thematic Clarity | Get clusters of quotes by issue or opportunity | Sharper reporting |
| Share-Ready Content | Output is presentation-friendly out of the box | Reduce prep time for readouts |
UX Researchers: Add voice-of-user to every slide
Designers: Validate pain points with real quotes
PMMs: Use quotes in landing pages, decks, and messaging
Product Teams: Understand emotional context behind issues
“The output of Insight7 is great! It’s a huge time saver, and the value is very clear. I’ve already presented some of the insights — the quotes really help drive the message home.”
— Harris Schachter, Senior Consumer Marketing Manager
