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Voice of Market Report: Hear What the Market Is Saying — And What It's Not

TL;DR: What this template does

Tired of second-hand market research? This template helps you generate a real-time Voice of Market report — based on the conversations you’re already having.
Upload exploratory interviews or customer calls, and instantly extract the themes, trends, and language your audience is using. No prompts. No surveys. No lag.

What is Voice of Market, exactly?

Voice of Market isn’t about opinions. It’s about real words, real patterns, and real opportunities surfacing in the raw feedback. It’s the collective story your audience is telling — through exploratory interviews, calls, and conversations.

Where are they stuck? What are they evaluating? What are they not saying directly, but signaling loudly?

How does this template work?

Step 1: Add Your Data

Upload calls, research interviews, field notes, or feedback logs.

  • Compatible formats: transcripts, video, audio, call logs
  • Best with 8–12 interviews across different personas
  • Designed for early-stage or exploratory research
Step 2: Extract Market Signals

Our AI scans for themes across what people expect, complain about, ask for, or compare.

  • Finds patterns in customer language and expectations
  • Highlights areas of unmet need and market confusion
  • Flags repeated terms, emotional cues, and unmet segments
Step 3: Get a Market Signal Report
  • Clear breakdown of trending themes across interviews
  • Clusters of direct quotes you can use in strategy or messaging
  • Summary slides to brief GTM, product, or exec teams

What benefits does this template provide?

BenefitWhat It DeliversWhy It Matters
Real-time InsightA current pulse of the market, not outdated reportsStay relevant and move faster
Strategic ClaritySee what your audience values and expectsFocus messaging and product direction
Qual at ScaleDo in minutes what takes most teams weeksNo tags, prompts, or manual coding needed
Shared Market ViewAlign product, marketing, and leadership around signalsBetter decisions, less internal conflict

How do different teams use this template?

Who is this built for
  • Product marketers who want to write copy that actually lands
  • Founders testing early-market resonance
  • Strategy teams building market narratives that stick
  • PMs looking for unmet needs hiding in conversation
  • GTM leaders preparing campaigns that match real language

Frequently Asked Questions

What makes this different from traditional research reports?
It’s not built off survey responses or secondary data. It’s based on real conversations — surfaced with AI, not spreadsheets.
Do I need a lot of data?
No. We recommend 8–12 quality interviews across diverse personas. If the feedback is honest, the signal will show.
How long does it take?
Upload your data and get a structured output in minutes. You can generate slides, summaries, or insights immediately.

What Teams Are Saying

‘We’ve been using Insight7 to save us time doing analysis because we don’t have the time to. I’ve been feeding in a lot of the feedback we’ve been getting through sales calls, conversations, and emails — and it’s been a great input into the product roadmap and helped us better address people’s problems.”


— Daniel Patricio, CEO, Abra

Want to hear what the market is actually saying?