Case Study
Problem Insight7 solves: Taylor Corporation needed to eliminate the time-consuming manual process of analyzing customer interviews and make insights more accessible for its go-to-market teams. Insight7 empowered the company to streamline customer feedback analysis, extract deeper insights, and accelerate strategic decision-making.
Insight7 features used: Themes Dashboard, Research Matrix, Transcription, AskSev, Library Analysis, Customer Journey Map.
Time Savings: Taylor Corporation reduced over 30 hours of manual analysis per interview to just minutes.
Efficiency: Insight7 led to a 98% decrease in time spent on customer interview analysis.
Improved Insight Quality: Teams were able to derive more comprehensive and unbiased insights from customer feedback.
Faster Sales Material Creation: Sales teams leveraged insights more quickly to craft tailored sales materials, improving response times.
Taylor Corporation, a leading player in the printing services industry, has built its reputation on delivering high-quality products and exceptional customer experiences. As the company continued to grow, it faced increasing challenges in efficiently analyzing customer feedback and leveraging those insights for strategic decision-making.
Taylor Corporation’s market research team found themselves spending countless hours manually analyzing customer interview recordings. This process was not only tedious but also inefficient, as it often required multiple re-listenings of the same recordings to extract all relevant information. Furthermore, the insights generated from these interviews were not being utilized to their full potential across the organization.
The company needed a solution that could streamline their customer insight generation process and make the resulting information more accessible and actionable for their go-to-market (GTM) teams.
Recognizing the need for a more efficient and effective approach to customer feedback analysis, Taylor Corporation turned to Insight7. This AI-powered platform offered several key features that aligned with Taylor’s goals:
The implementation of Insight7 transformed Taylor Corporation’s approach to customer insight generation and utilization:
The impact of Insight7 was immediately apparent to the team.
Katie Cloud
Market Research Manager, Taylor Corporation
By leveraging Insight7, Taylor Corporation has not only accelerated its customer insight generation process but has also enhanced its ability to act on those insights. The company now has a powerful tool that allows it to quickly analyze customer feedback, identify trends, and translate those findings into actionable strategies for its go-to-market teams.
As Taylor Corporation continues to evolve in the competitive printing services market, Insight7 stands as a crucial ally in its mission to deliver customer-centric solutions. The journey from raw interview data to strategic business decisions has never been more streamlined or effective, setting a new standard for customer-driven innovation in the printing industry.
Extract themes from multiple interviews using bulk upload (docs or URLs)
Uncover pain points, desires, themes, trends and insights from files and documents.
Generate visual representations of insights such as reports and and journey maps
Share insights, collaborate with team members, and integrate with platforms like Google Meet, Zoom, and Microsoft Teams
