Case Study

How Riggs Partners Refined Brand Strategy and Delivered Clearer Client Recommendations

Industry: Marketing & Advertising

Revenue: $10M

Summary

Problem Insight7 solves: Insight7 enables Riggs Partners to overcome the complexities of qualitative research by consolidating siloed data, reducing analysis time, and uncovering actionable insights. This transformation supports Riggs in aligning organizational culture with brand strategies more efficiently and effectively.

ROI

Time Savings: Riggs Partners reduced qualitative data analysis time by 60%, turning a multi-day process into minutes.

Efficiency: Insight7 improved Riggs’ project turnaround, enabling faster delivery of strategic recommendations without compromising quality.

Improved Insight Quality: Riggs identified recurring themes and patterns more accurately, creating stronger connections between qualitative insights and brand strategies.

Enhanced Client Deliverables: Riggs’ use of Insight7’s visualizations and summaries elevated the clarity and impact of client presentations, simplifying complex insights for stakeholders.

Company Profile

Riggs Partners is a creative marketing consultancy known for building Responsible Brands by aligning organizational culture, business strategy, and brand marketing. Their multidisciplinary team of strategists and creatives has worked with clients across industries like healthcare, financial services, tourism, and nonprofits. Riggs Partners is also the force behind CreateAthon, a celebrated pro bono marketing initiative that has delivered over $25 million in services to nonprofits.

As they tackled increasingly complex brand strategy engagements, Riggs Partners sought to streamline their qualitative research and uncover deeper, more actionable insights to inform their client work.

The Challenge

Riggs Partners specializes in crafting brand strategies that reflect the heart of an organization, but their approach to gathering and analyzing qualitative insights faced challenges:

Siloed Data Sources Projects often involved extensive interviews, focus groups, and workshops. Manually synthesizing these inputs across diverse industries proved time-intensive and complex.
Time-Consuming Analysis Riggs Partners aimed to maintain their high standard of insight-driven strategy, but traditional methods for analyzing qualitative data slowed project timelines and sometimes hindered iterative development.
Connecting Insights to Brand Strategy While Riggs excelled at storytelling, identifying patterns in qualitative data and aligning them to organizational culture and brand positioning required a more systematic approach.

The Solution

To address these challenges, Riggs Partners adopted Insight7’s qualitative analysis platform. Insight7 empowered Riggs to extract insights from vast amounts of qualitative data and align them with brand strategies more efficiently.

Here’s how Insight7 transformed their workflow:

Effortless Data Integration Insight7 enabled Riggs to consolidate data from client interviews, team workshops, and stakeholder surveys into a unified platform for analysis.
Actionable Insights at Scale Insight7’s AI-driven tools quickly identified patterns, trends, and themes across datasets, offering actionable insights that Riggs could leverage to inform their brand strategies.
Collaborative Reporting Tools Insight7’s customizable reports and visualizations enhanced collaboration across Riggs’ team and with clients, making it easier to align stakeholders on key strategic directions.

The Outcome

Faster Project Turnaround Insight7’s automated analysis reduced the time spent synthesizing qualitative data by 60%, enabling Riggs to deliver strategic recommendations faster.
Deeper Stakeholder Alignment By uncovering recurring themes across diverse perspectives, Insight7 helped Riggs create brand strategies that resonated with both employees and external audiences.
Enhanced Client Deliverables Insight7’s visualizations and summaries added depth to Riggs’ client presentations, making complex insights more accessible and actionable.
Streamlined Multi-Industry Expertise Riggs could confidently apply their Responsible Brands methodology across healthcare, financial services, tourism, and nonprofit sectors with greater precision and consistency.

Before we got Insight7, I would spend days getting recordings transcribed, printing out transcripts, or reading them, highlighting interesting quotes, aggregating those quotes into insights and putting all of that into a PowerPoint. Now I just upload the recordings into Insight7 and all that work is done for me in a matter of minutes. It’s a great tool.

Kevin Smith
Partner, Riggs Partners

Looking Ahead

With Insight7, Riggs Partners is redefining what it means to build Responsible Brands. By combining their proven strategic approach with Insight7’s qualitative analysis capabilities, Riggs is better equipped to tackle complex challenges, foster stakeholder alignment, and craft strategies that drive business and cultural growth. As they expand their client base and the scope of their work, Riggs Partners is poised to set new standards for creative marketing consultancies, all while staying true to their mission of responsible branding and community impact.