With a vast customer base, Credit Acceptance found itself grappling with an overwhelming amount of customer interview data. The company’s research team was spending upwards of 40 hours manually reviewing and synthesizing information from just 9 participant transcripts. This time-consuming process not only strained resources but also introduced the risk of unintended bias in the analysis.
Moreover, the manual approach raised concerns about potentially missing crucial insights or patterns hidden within the data. Credit Acceptance needed a solution that could not only save time but also ensure a comprehensive, unbiased analysis of customer feedback.Â
The output of Insight7 is great! It’s a huge time saver
and the value is very clear. I have already presented some
of the insights the platform has produced, and have another
one at the end of next week.
Harris Schachter
Senior Consumer Marketing Manager, Credit Acceptance,
By leveraging Insight7, Credit Acceptance has not only achieved its immediate goals of time savings and comprehensive insight generation but has also positioned itself to better understand and serve its customers in the competitive financial services market. The company now has a powerful tool that allows it to rapidly analyze customer feedback, identify trends, and make data-driven decisions with confidence.
As Credit Acceptance continues to grow and evolve, Insight7 stands as a crucial ally in its mission to deliver exceptional financial services tailored to customer needs. The journey of transforming raw data into actionable insights has never been more efficient or effective, setting a new standard for customer-centric innovation in the financial sector.Â