Case Study
Problem Insight7 solves: Insight7 enables Credit Acceptance to drastically reduce the time spent on customer feedback analysis, uncover hidden patterns, and eliminate manual bias, all while enhancing insight quality and supporting comprehensive, data-driven decisions.
Time Savings: Credit Acceptance saves over 40 hours per transcript analysis, reducing the process to mere seconds.
Efficiency: Insight7 led to a 99.9% reduction in analysis time.
Improved Insight Quality: Teams reached more accurate, unbiased insights from customer feedback.
Pattern Recognition: Common themes and patterns were identified more quickly and comprehensively, enhancing decision-making.
Credit Acceptance, a major player in the financial services sector, has long prided itself on understanding and meeting customer needs. However, as the company grew, so did the challenges of efficiently analyzing customer feedback.
With a vast customer base, Credit Acceptance found itself grappling with an overwhelming amount of customer interview data. The company’s research team was spending upwards of 40 hours manually reviewing and synthesizing information from just 9 participant transcripts. This time-consuming process not only strained resources but also introduced the risk of unintended bias in the analysis.
Moreover, the manual approach raised concerns about potentially missing crucial insights or patterns hidden within the data. Credit Acceptance needed a solution that could not only save time but also ensure a comprehensive, unbiased analysis of customer feedback.
Recognizing the need for a more efficient and thorough approach, Credit Acceptance turned to Insight7. This AI-powered platform promised to revolutionize their data analysis process with several key features:
The implementation of Insight7 transformed Credit Acceptance’s approach to customer insight analysis:
The impact of Insight7 was immediately apparent to the team.
By leveraging Insight7, Credit Acceptance has not only achieved its immediate goals of time savings and comprehensive insight generation but has also positioned itself to better understand and serve its customers in the competitive financial services market. The company now has a powerful tool that allows it to rapidly analyze customer feedback, identify trends, and make data-driven decisions with confidence.
As Credit Acceptance continues to grow and evolve, Insight7 stands as a crucial ally in its mission to deliver exceptional financial services tailored to customer needs. The journey of transforming raw data into actionable insights has never been more efficient or effective, setting a new standard for customer-centric innovation in the financial sector.
Extract actionable insights from conversations, interviews, calls & surveys in minutes vs weeks.
Our CEO, Odun Odubanjo introduces new tools that simplify and enhance conversation analysis at scale. With Project Kits and a Visual Designer, Insight7 now makes it easier than ever to turn conversations into actionable insights and assets.
