ProductProduct development PLG vs. Sales-Led Growth: Which Strategy Is Right for Your Business? In the ever-evolving landscape of business growth strategies, it's essential to choose the right approach…Charles AdomNovember 6, 2023
ProductProduct development What Is PLG (Product-Led Growth) and Why Is it a Good Strategy for Saas business? PLG or Product-Led growth is One strategy that has been gaining significant prominence in recent…Charles AdomNovember 6, 2023
Customer profilingCustomer segmentation What is Psychographic Segmentation? How to Use It in Marketing One thing Psychographic segmentation takes into consideration is the constant change in the consumer culture.…Charles AdomNovember 2, 2023
Product developmentUser Research What is User testing? How to Use User Testing to Improve Your Product Development In the ever-evolving landscape of digital products and services, user testing has emerged as a…Charles AdomNovember 1, 2023
Customer segmentation What is Segmentation, Types and Why is it Important for Businesses In today's fast-paced business world, connecting with your target audience is crucial for success. Market…Charles AdomNovember 1, 2023
ProductProduct development Product Management for Startups: 7 Must-have Tools for Product Managers Product management is a critical function in any startup. It's the driving force behind…Charles AdomOctober 31, 2023
ProductProduct development Product Management for Startups: A Comprehensive Guide In the dynamic and often unpredictable world of startups, effective product management can be the…Charles AdomOctober 31, 2023
Customer What Is Insight? How To Use Customer Insights to Your Advantage as a Start-Up Business Starting and managing a start-up business is no easy task. The key to success often…Charles AdomOctober 30, 2023