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Opportunity Solution Trees

Identify opportunities from customer feedback in seconds

An opportunity solution tree (OST) is a visual tool used to identify and organize potential solutions to a specific problem or opportunity. It is a hierarchical structure that helps break down a complex problem into smaller, more manageable pieces, and allows for the generation of multiple solution ideas.

Why use opportunity solution trees?

Opportunity Solution Trees help teams to think through a problem systematically and generate a large number of potential solutions quickly. They also help teams to visualize how different ideas fit together and identify areas where further research or experimentation may be necessary.


How to create an opportunity solution tree

Step 1: Define the problem or opportunity

The first step is to clearly define the problem or opportunity that you are trying to address. This can be done by brainstorming or through research.

Step 2: Identify possible solutions

Once you have defined the problem, you need to generate potential solutions. This can be done individually or as a group.

Step 3: Categorize the solutions

Group the potential solutions into categories based on themes or similarities. This will help to organize the ideas and make it easier to see how they fit together.

Step 4: Map the solutions

Start by creating a tree structure, with the problem or opportunity at the top, and the possible solutions branching out below. Use branches to represent each category, and sub-branches to represent individual solutions.

Step 5: Refine the solutions

Once the solutions have been mapped, you can evaluate and refine them further. This may involve removing duplicates, combining similar ideas, or refining solutions based on feedback.


How to use an opportunity solution tree

  • Prioritize solutions: Once the solutions have been refined, you can prioritize them based on their potential impact, feasibility, or other criteria. This will help to identify the most promising solutions.
  • Plan next steps: After prioritizing the solutions, you need to develop an action plan for implementing them. This may involve additional research, prototyping, or testing.
  • Communicate the results: It is important to communicate the results of the opportunity solution tree to stakeholders and team members. This will help to ensure that everyone is on the same page and understands the proposed solutions.
  • Evaluate success: After implementing the solutions, it is important to evaluate their success. This can be done through metrics, feedback from users, or other evaluation methods.


Tips for creating an effective opportunity solution tree

  • Encourage diverse perspectives: Including team members with different backgrounds and perspectives can lead to a wider range of potential solutions.
  • Be open to new ideas: Don’t dismiss ideas right away, even if they seem unconventional or difficult to implement.
  • Refine as you go: The opportunity solution tree is not set in stone. Be prepared to refine and adjust it as you go based on feedback and new information.
  • Keep it simple: Don’t overcomplicate the structure of the tree. Keep it simple and easy to understand.
  • Use visuals: Incorporating visual elements, such as color-coding or icons, can make the tree more engaging and easier to navigate.

How to create an opportunity solution tree from customer feedback & research

Insight7 helps you visualize opportunities from customer feedback and helps you make insight-driven decisions. Here’s how to map out an Opportunity Solution Tree with AI.

You can easily identify top customer opportunities from customer feedback with Insight7 in just a few simple steps.

Step 1: Gather customer feedback from surveys, interviews, etc.

Step 2: On the home dashboard, click on the “Create” button to create a new project and analyze multiple documents or use the “Projects” button to go to “My projects”.

Step 3: Key topics and themes ranked by number of insights found are displayed in your projects dashboard when you click on analyze project.

Step 4: To identify opportunities, behaviors, pain points and desires, click on each topical frequency bar.

With color coded insights cards, you can easily identify negative, positive and neutral feedback.

Step 5: Make insights-driven decisions by backing up your insights with evidence from customer feedback. View exact highlights of what customers said in text or video by flipping any insights card.

Step 6: From the opportunities identified in your dashboard, use colored paper on a whiteboard or a tool like FigJam or Jamboard to create an opportunity solution tree.

Automating the analysis process by identifying the opportunities and sorting insights from your customer research into themes makes creating your Opportunity Solution Trees very easy!